Revenue scaled from six to seven figures a month.
| Week of | Cost per purchase against target |
|---|---|
| Week of 31 Aug | −27% |
| Week of 7 Sep | −20% |
| Week of 14 Sep | −28% |
| Week of 21 Sep | −29% |
| Week of 28 Sep | −32% |
| Week of 5 Oct | −20% |
| Week of 12 Oct | −16% |
| Week of 19 Oct | −27% |
| Week of 26 Oct | −46% |
Revenue scaled from six to seven figures a month.
| Campaigns | Against the rest of the account |
|---|---|
| Rest of the account | baseline |
| New campaign structure | −25% |
| Point | Average ROAS |
|---|---|
| Before | 1× |
| After | 2× to 3× |
| Seven days to | Installs a day, multiple of the week of 5 October |
|---|---|
| Seven days to 7 Oct | 0.8× |
| Seven days to 8 Oct | 0.9× |
| Seven days to 9 Oct | 0.9× |
| Seven days to 10 Oct | 1.0× |
| Seven days to 11 Oct | 1.0× |
| Seven days to 12 Oct | 1.2× |
| Seven days to 13 Oct | 1.8× |
| Seven days to 14 Oct | 2.2× |
| Seven days to 15 Oct | 2.3× |
| Seven days to 16 Oct | 2.4× |
| Seven days to 17 Oct | 2.7× |
| Seven days to 18 Oct | 3.2× |
| Seven days to 19 Oct | 3.5× |
| Seven days to 20 Oct | 3.5× |
| Seven days to 21 Oct | 3.6× |
| Seven days to 22 Oct | 4.1× |
| Seven days to 23 Oct | 4.4× |
| Seven days to 24 Oct | 4.6× |
| Seven days to 25 Oct | 4.6× |
Six-figure spend in five months
Two years on the account
Run across the UK, Germany, Spain and the Netherlands
Run across the UK and the US
Ticket sales through four months of line-up announcements
Android and iOS installs across the UK, US, Canada, Europe and Africa
A free written review, with the changes we’d make first. Yours to keep, whether we work together or not.